Performance marketing
OpenAI Ads: advertising on ChatGPT.
OpenAI Ads are ads shown inside ChatGPT, below the answer, when someone asks about what you offer. MonoWare Web sets them up and manages them for businesses and e-shops.
We handle the account, measurement with Pixel and Conversions API, campaigns, copy and reports.
- E-shopsShowing products in conversations where someone is looking for what to buy, with every sale measured.
- Businesses that want leadsBeing present where someone compares solutions and asks for advice before contacting a supplier.
- Local services & travelAds based on language, general location and the topic of the conversation.
What changes
They do not work like Google Ads.
The platform is new and has different rules. Habits from other networks do not transfer as they are, so we set it up based on how it works in Europe.
There is no keyword bidding.
We describe the questions and situations in which you should appear, and refine them based on results.
In Europe there are no personalised ads or custom audiences.
We focus on the right context, the message and the landing page, so the ad fits what the user is asking.
Without proper measurement you cannot tell whether the channel is worth the money.
Measurement Pixel and Conversions API before the first euro is spent, and a comparison of cost per sale with your other channels.
Our Process.
We start with a test and increase the budget only when the numbers justify it.
-
01Week 1
Review & strategy
We check that your industry is allowed, review the landing page and set goals and KPIs.
→ Deliverable: test plan
-
02Week 2
Account & measurement
We set up the account in Ads Manager, the Pixel and the Conversions API, and prepare copy and images.
→ Deliverable: ready campaigns
-
03After approval
Launch & optimisation
OpenAI reviews the advertiser, ads and landing pages. Once approved, we launch and keep what performs.
→ Deliverable: weekly update
-
04Every month
Report & decision
A monthly report in plain language, a comparison with your other channels and a recommendation on whether more budget is worthwhile.
→ Deliverable: report + call
What is included.
Complete management from one team. No need to coordinate a marketer, copywriter and developer separately.
Account & policy check
Setup in Ads Manager and a check that your industry, ads and pages meet OpenAI's rules.
Context-based targeting
Descriptions of the conversations where you should appear, with language and general location.
Copy & images
Title, copy and image for each ad, with new versions to test.
Measurement that does not lose data
Measurement Pixel and Conversions API with a shared event ID, so the same event is not counted twice.
Landing pages
Review and improvement of the page the user lands on. As we are developers, changes are made directly on your site.
Transparent reporting
A monthly report with cost per result, and one dedicated contact for your questions.
By goal
We start from what you want to achieve.
More sales
For e-shops with measurable purchases.
- Conversion campaigns
- Purchase measurement with Pixel and Conversions API
- Cost comparison with other channels
More enquiries
For services, B2B and bookings.
- Click or conversion campaigns
- Contact form measurement
- Landing pages with one clear step
Brand awareness
For new brands and those who want to enter the channel early.
- Reach campaigns
- Targeting by country and language
- Site visit measurement
Working together
Simple pricing, no surprises.
The ad budget is paid directly to OpenAI from your own account. We only charge for management.
One-off setup
Review, account, Pixel and Conversions API, and the first campaigns.
Monthly management
Optimisation, new copy, testing and a monthly report. No long-term commitment.
Frequently asked questions.
Didn't find your answer? Ask us.
OpenAI Ads are the ads shown inside ChatGPT. They appear below the answer, in a separate box labelled "Sponsored", and are seen by users of the Free and Go plans. According to OpenAI, they do not affect the content of the answers.
Yes. OpenAI's self-serve Ads Manager opened in August 2026 in 31 European markets, and Greece is among the available countries. The business that advertises and is billed must be based in an available country, and every new account goes through a review by OpenAI.
In Europe the selection is based on the current conversation, language and general location. Personalised ads and custom audiences are not available in the EEA and Switzerland. Advertisers do not see users' conversations, only aggregated figures.
No. OpenAI does not accept categories such as gambling, alcohol, tobacco and political content, and it has restrictions on health, financial and legal services. MonoWare Web checks your industry before any spend starts, because the rules change often and signing up does not guarantee approval.
No minimum total spend commitment is required, but the platform sets a minimum daily budget. As the channel is new and there are no stable benchmarks yet, we recommend a test with a specific amount, which we set together.
No. OpenAI Ads are an additional channel, worth testing with a separate budget. Paid ads also differ from GEO, which aims for organic mentions of your business in AI answers.
You do. MonoWare Web works with access to your own account, so the data and history stay yours.
Combines with
Let us see if ChatGPT suits you.
Tell us what you sell and to whom. We will check that your industry is allowed and reply with a proposal and a cost.