Do I need to rewrite every product description?

Not necessarily all at once. Supplier descriptions appear word for word on many stores, so Google rarely ranks your page above the others. MonoWare Web starts with the categories and products with the most demand and sales, then works through the rest of the catalog gradually.

What happens to products that are out of stock?

If the product is coming back, its page stays live with the correct availability in the text and in the structured data, so it keeps its rankings. If it is discontinued for good, MonoWare Web 301-redirects it to the most relevant product or to its category, so visitors and the page's value are not lost.

Do e-shop filters hurt SEO?

They can, if every combination of filters, such as color, size and price, creates a new indexable URL. Google then sees thousands of near-identical pages and spends its time on them. MonoWare Web handles this with canonical and noindex, and keeps only the combinations with real search demand indexable.

Do you do SEO for e-shops you did not build?

Yes. MonoWare Web works on existing stores on OpenCart, PrestaShop, WooCommerce and other platforms. We always start with an audit of the current state: technical issues, category structure, product content and speed. Because we are developers, we make the technical fixes directly in the store's code.

What is GEO and why does it matter for an e-shop?

GEO (Generative Engine Optimization) is optimization for AI answer engines such as ChatGPT, Gemini and Google's AI Overviews. When someone asks what to buy or where to buy it, these engines recommend stores with clear, structured and trustworthy information. MonoWare Web makes your store's products, prices and company details easy for them to read.

SEO & marketing

SEO for E-shops.

E-shop SEO is the optimization of an online store so that its category and product pages appear on Google and in the answers of AI engines at the moment someone is looking to buy. MonoWare Web provides SEO for e-shops on OpenCart, PrestaShop, WooCommerce and other platforms: technical SEO, category structure, product copy, structured data and speed.

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How we work.

01
Store audit

We review the technical state of the e-shop, the category structure, the product content and what your competitors do on Google.
02
Technical fixes

We fix indexing, duplicate content from filters, redirects, structured data and speed, directly in the store's code.
03
Categories & products

We optimize the categories and products with the most demand and sales first, then gradually extend to the rest of the catalog.
04
Monitoring & reporting

We track rankings, organic traffic and sales through Google Search Console and Analytics, and adjust the strategy based on the data.

What you gain :

Developers, not just SEO consultantsWe do not just hand you a list of problems: we fix them ourselves in OpenCart, in the modules and in the store's code.
E-commerce experienceWe build and support e-shops, ERP integrations and XML feeds, so we know how a store works from the inside.
SEO and GEO togetherWe optimize the store for both Google and the answers of AI search engines.
Safe platform changesIf the store changes platform or URLs, we plan the redirects in advance so it does not lose the rankings it already has.

In detail

Why SEO for an e-shop is different

An e-shop has hundreds or thousands of automatically generated pages: products, categories, filters, sorting options, pagination. Left unchecked, Google spends its time on duplicate or useless pages and is slow to find the products you actually sell.

On top of that, the pages that bring sales are mainly categories, for searches like "men's running shoes", and products, for searches for a specific model. E-shop SEO focuses on these, not just on the homepage or the blog.

Visibility in AI tools now matters too. More and more shoppers ask ChatGPT, Gemini or Google's AI Overviews "which product should I buy" or "where can I find it". For a store to be recommended there, its information has to be clear and structured.

What e-shop SEO includes

Technical audit: indexing, 404 errors, redirects, robots.txt and XML sitemap
Control of filters, sorting and pagination with canonical and noindex, so no duplicate content is created
Keyword research with purchase intent for categories and products
Category page optimization: titles, meta descriptions, intro copy and internal links
Product page optimization: unique descriptions instead of the supplier's, images with alt text and friendly URLs
Structured data (Product, Offer, BreadcrumbList), so price and availability show in Google results
Speed and Core Web Vitals, especially on mobile, where most visits happen
Proper handling of out-of-stock and discontinued products, without losing rankings
XML feeds for Google Merchant Center, Skroutz and other price comparison platforms
GEO: clear, structured information about the store and its products that AI engines can use

Frequently asked questions.

Didn't find your answer? Ask us.

Technical fixes, such as indexing and duplicate content from filters, usually show within a few weeks, once Google recrawls the pages. Climbing for competitive category and product searches usually takes a few months of ongoing work. Nobody, MonoWare Web included, can guarantee a specific position on Google.

Related services

SEO & GEO SEO & GEO Plugin OpenCart E-shop Development XML Feeds

Want more sales from Google?

Send us your e-shop address. We will review it and tell you what it needs to improve its visibility.

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