Performance marketing
Google Ads.
Google ads that show up the moment people search for you, measured in sales, not clicks.
We set up proper conversion tracking, build campaigns around the searches that bring customers and optimise every week, so every euro of your budget has a clear job.
- E-shopsShopping and Performance Max from your catalogue, and remarketing for people who didn't complete their purchase.
- Businesses that want leadsSearch campaigns on searches with buying intent, bringing quality enquiries, not just clicks.
- Local shops & servicesTargeting by area for visits, bookings and phone calls straight from the ad.
Why they don't perform
Clicks are not sales.
Most Google Ads accounts lose money for the same three reasons. We fix them before we spend the first euro.
Conversion tracking counts wrong, so Smart Bidding optimises blind.
Google Tag Manager, GA4 and Enhanced Conversions, every conversion checked and correct attribution before the campaign starts.
The budget goes to searches unrelated to what you sell.
Weekly search term reviews, negative keywords and campaigns split by buying intent.
Reports full of clicks and impressions, with no cost per sale.
We measure what matters to you: ROAS, cost per lead, cost per purchase. And we explain what we change and why.
Our Process.
From the first audit to scaling, you always know where we are.
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01Week 1
Audit & strategy
We review the account, tracking, site and competition. We research keywords and define goals and KPIs.
→ Deliverable: campaign plan
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02Week 2
Campaigns & ad copy
Campaign structure, copy and assets for each group of searches, and a Merchant Center feed for e-shops.
→ Deliverable: campaigns ready
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03Week 3+
Launch & optimisation
We launch, monitor daily and cut whatever doesn't perform. Search terms, bidding and testing of copy and landing pages.
→ Deliverable: weekly update
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04Every month
Reporting & scaling
A monthly report in plain language and a proposal for where more budget is worth putting.
→ Deliverable: report + call
What's included.
Complete management from one team. No need to coordinate a marketer, copywriter and developer separately.
Keywords & structure
Search research, campaigns by buying intent and negative keywords, so you only pay for relevant clicks.
Copy & assets
Responsive search ads, sitelinks, images and video for Performance Max, with new versions every month.
Tracking that doesn't miss
Google Tag Manager, GA4 and Enhanced Conversions, set up and tested. Special experience with OpenCart.
Merchant Center & Shopping
Your e-shop connected to Merchant Center, with a product feed that passes Google's review.
Continuous A/B testing
We test copy, offers and landing pages. We keep what the numbers prove.
Transparent reporting
A monthly report with ROAS and cost per result, and a dedicated contact for questions.
By goal
We start from what you want to achieve.
More sales
For e-shops that want a steady ROAS.
- Performance Max
- Shopping ads
- Remarketing
More enquiries
For services, B2B and bookings.
- Search on intent-driven searches
- Calls straight from the ad
- Connection to a CRM or email
Brand awareness
For new brands, launches and local audiences.
- YouTube video ads
- Geographic targeting
- Building audiences for remarketing
Working together
Simple pricing, no surprises.
The ad budget is paid directly to Google from your own card. We only charge for management.
One-time setup
Audit, conversion tracking (GTM + GA4), account structure and the first campaigns.
Monthly management
Optimisation, new copy, testing and a monthly report. No long-term commitment.
Frequently asked questions.
Didn't find your answer? Ask us.
We suggest a monthly amount that gives Smart Bidding enough data to learn. We set the final amount together after the audit.
Ads go live once approved, so the first data comes in during the first week. Campaigns usually stabilise after the learning phase, so we judge performance over a month.
You do. We work inside your own Google Ads account with user access, so the data, audiences and history stay yours.
It helps, but it isn't necessary. We write the ad copy, create assets from the material you have and tell you what is worth preparing for better results.
Combines with
A free audit of your account.
We show you what your account is missing today and what we would change, with a proposal and cost.