How we work.
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01
Goals & audience
We discuss what you want to achieve, who your subscribers are, and the state of your list and of the platform you use.
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02
Setup & template
We configure the platform and the sending domain, connect your site's forms and design the email template.
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03
Content & approval
We prepare the copy and images, send test emails and send you the newsletter for approval.
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04
Sending & reports
We schedule the send, measure the results and use what we learned in the next newsletter.
What you gain :
- Design, copy and the technical side togetherOne team handles all the work, so you do not have to coordinate a designer, a copywriter and a developer separately.
- Connected to your site and e-shopWe are developers, so we connect forms and subscribers directly to your site or e-shop.
- One strategy with SEO and advertisingYour newsletter can work together with your site's content and your campaigns, with the same message everywhere.
- We measure what mattersWe look at what each send brought in, not just how many people opened it, and use that to improve the next one.
The newsletter is the channel you control.
Your subscriber list belongs to your business. It does not depend on a social media algorithm, and you do not pay again every time you want to talk to people who already know you.
A good newsletter gives the subscriber a reason to open it: an offer, a new product or a useful tip, with one clear next step.
To work, it needs proper design, the right sending setup and consistency. We take care of these, so you do not have to deal with every send.
What the service includes
- Content plan: topics, frequency and the goal of each send
- Email template in your business's colours and tone
- Copy, subject lines and buttons that lead to action
- Correct display on mobile, desktop and the main email programs
- Integration with your site and e-shop, so people sign up directly from your pages
- List segmentation, so each person receives what concerns them
- SPF, DKIM and DMARC setup for the sending domain
- Reports on opens, clicks, unsubscribes and site visits
Integration with sites and e-shops
We integrate the newsletter with your site or e-shop, so signup happens directly: the visitor fills in the form on your page and joins the list automatically, with no file exports or manual entry.
Reaching the inbox, not the spam folder
A beautiful email is worth nothing if nobody sees it. We set up the sending domain correctly, clean the list of addresses that no longer work and send test emails before every campaign.
Consent and GDPR
We only send to people who have given their consent. Every email has a visible unsubscribe link, and signup uses double opt-in, exactly as our own newsletter does.
Frequently asked questions.
Didn't find your answer? Ask us.
You need a sending platform, an email address on your business's domain, a signup form on your site and a plan for what you will send. If any of these is missing, MonoWare Web sets it up from scratch.
There is no single right answer. Consistency matters more, along with having something useful to say. An e-shop with frequent offers can send more regularly than a service business. We set the frequency together and adjust it based on opens and unsubscribes.
MonoWare Web does not recommend it and does not send to such lists. The recipients have not given consent, which is a GDPR problem, and spam complaints damage your domain's reputation. A list is built properly from your site, your e-shop and your other points of contact with customers.
The most common causes are incomplete SPF, DKIM and DMARC settings, old or purchased lists, and many spam complaints from recipients. MonoWare Web checks and fixes these points before sending starts.
Yes. MonoWare Web works with platforms such as theMarketer, Mailchimp and Brevo. If you do not have a platform, we recommend the one that suits your list size and your needs.
Yes. MonoWare Web integrates the newsletter with your site or e-shop, so anyone who fills in the signup form joins the list automatically.
On whether an initial setup is needed, how often you send and whether we also write the copy. Tell us what you need and we will reply with a proposal and a cost.
Related services
Ready to start your newsletter?
Tell us about your business and your customers. We will reply with a proposal and a cost.